Mercedes, Lexus, Porsche and Audi Aficionados Now Have One-Stop Shopping
18 January 2000
Mercedes, Lexus, Porsche and Audi Aficionados Worldwide Now Have One-Stop Shopping for Complete Line of Specialty Items
--DALLAS--Jan. 17, 2000--Park Place Dealership Opens Online Boutique
Where does a Mercedes owner in Sydney, Australia, go to find a calfskin pocket secretary embossed with the logo of the famous German luxury automaker?
Or what about a business executive in Hong Kong who would like to have a $400 Franklin Covey briefcase that also identifies her as the proud owner of a Lexus?
Luxury car owners worldwide are turning to a sleek new on-line boutique established by Park Place, a Dallas-based group of luxury auto dealerships that include Mercedes, Lexus, Audi and Porsche. The dealership has created what may by the most comprehensive on-line shop of specialty products bearing the logos of the four world-famous automakers. Visitors to the online boutique at www.parkplacetexas.com can browse among hundreds of items ranging from $9 lapel pins to a $3,500 top-of-the-line mountain bike, and almost everything in between.
The Web site has become popular with domestic and international shoppers looking for hard-to-find items or something with a unique American style.
The goal of the Park Place online store was to offer as many products and accessories as could be made available. Sales were expected to come primarily from Park Place customers. Within days after the site went live, however, sales were coming in from across the United States, South America, Europe, Australia, the Middle East and Southeast Asia.
"What we found is that luxury car owners outside of the United States are looking for something unique, such as products that aren't available in their country or products with a unique American heritage," said Ken Schnitzer, founder of Park Place. "Because we have all of these products under one Web roof, we have streamlined what was a cumbersome and involved online shopping process. This is a great start to turning our Web site into a popular location worldwide for e-commerce as it relates to luxury cars and accessories."
According to Schnitzer, the site will continue to be enhanced based on the tastes of domestic and international customers.
About Park Place
Based in Dallas, the Park Place family of premier luxury dealerships includes Park Place Motorcars Dallas, Park Place Motorcars Mid-Cities, Park Place Porsche, Park Place Audi, Park Place Lexus Plano and the soon-to-open Park Place Lexus Grapevine.
