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Ford Presents Latest Truck Trends at Philadelphia Auto Show

28 January 2000

Ford Presents Latest Truck Trends at Philadelphia Auto Show

             Ford Begins 2000 as Philadelphia Region's Number One
                        Nameplate, Truck Sales Leader

    PHILADELPHIA, Jan. 28 -- Ford Motor Company today
presented the F-150 SuperCrew and the Explorer Sport Trac at the 2000
Philadelphia International Auto Show. The trucks are the newest additions to
Ford's already strong truck-line-up, which have propelled Ford to become the
sales leader in the Philadelphia region.
    Ford's Explorer Sport Trac represents the automaker's response to the
growing trend of the pickup truck as the personal use vehicle. It is an
Explorer with a pickup bed for hauling cargo. The F-150 SuperCrew is a pickup
with four full doors and full rear seat.
    "We're anxious to get both vehicles in the Philadelphia area," said Larry
Gregerson, Ford Regional Sales Manager. "Together they will help Ford dealers
in this region maintain their sales leadership and build on last year's
recording breaking year."
    Regionally, Gregerson said Ford trucks helped Philadelphia dealers close
out the year with the number one selling vehicle -- the Ford F Series -- in
the Philadelphia region.
    "Ford has the distinction of being the number one truck name plate in
North America as well as in the Philadelphia region, out registering our
nearest competitor by over 20,000 units," Gregerson said.
    In the Philadelphia region, Ford achieved the following sales records for
1999:

    Trucks
    *  Truck sales exceeded 65,000 units for the 4th consecutive year.
    *  Econoline sales were up 4.3% over 1998 - The best year since 1995
    *  Ranger sales were up 6.9% over 1998 - The best year since 1994
    *  Windstar sales were up 17% - An All Time Sales Record!

    Best Selling Vehicles
    *  F-Series was the top selling vehicle in the region with sale of 19,722
    *  Ford Explorer was the region's second highest selling vehicle with
       sales of 15,269
    *  Ford Windstar was the region's third highest selling vehicle with sales
       of 10,305

    Car Registrations (November YTD - Retail)
    *  Ford was the #1 car nameplate in the Philadelphia Region.
    *  Mustang was the 1# nameplate in the Small Specialty Segment.
    *  ZX2 was the #2 nameplate in the Small Specialty Segment.