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Chip Technology Could Revolutionize the Automobile

9 February 2000

Chip Technology Could Revolutionize the Automobile

    --Feb. 8, 2000--

    TOPIC: New advances in chip technology are paving the way to a revolution in driving, according to WiredNews.com. A major auto manufacturer recently predicted that cars of the future may be equipped with "driver assist" features that could, for example, stop a car before it gets in an accident or take over control of a car while the driver naps. However, such features reportedly would require 10 times the number of chips than a standard PC and three times the electrical power, necessitating cooperation between semiconductor makers and car manufacturers.

    EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story:

Chris Webber, director of Strategy Analytics, has experience as a market analyst for the global automotive electronics market. +44 1582 405 678 cwebber@strategyanalytics.com

Brook Lang is founder and chairman of Infomove. Lang is an expert on Internet and other technology initiatives for the car and has been involved in standards initiatives that will facilitate quicker adoption of technologies in a mobile and automotive environment. 425.576.4500 christinav@text100.com

Jeff Schuster, manager of product planning and forecasting at J.D. Power and Associates is an expert in automotive forecasting. 818-889-6330 Jeff.Schuster@jdpower.com matthew.scroggs@jdpower.com

Roger Fisher, senior director of marketing for Taiwan Semiconductor Manufacturing Company (TSMC), can discuss semiconductor industry trends. 408-437-8762 julianne_whitelaw@kvo.com



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