---

Volkswagen Reels in the College Market

14 March 2000

Volkswagen Reels in the College Market Automaker Expands Innovative Program to Entertain and Educate College Students

    AUBURN HILLS, Mich., March 14 Volkswagen of America, Inc.
has hit the road for the second consecutive year with their marketing
initiative involving college students.  Named the "Major Motion Picture Show,"
this program is designed to connect the Volkswagen brand with college students
and convey the benefits of Volkswagen's Certified Pre-Owned vehicle program.
    The "Major Motion Picture Show" is a touring mobile movie theatre and
entertainment festival slated to visit sixteen U.S. colleges and one Canadian
college throughout the spring.  Students will have the opportunity to attend
the festival and view a movie with free food and soft drinks and pick up
Volkswagen-branded merchandise.
    Local Volkswagen representatives will also be on hand to answer questions
about the Volkswagen brand, vehicles and services. They will explain how
Volkswagen cars can be accessible to those on a college budget through the
purchase of a Volkswagen Certified Pre-Owned vehicle.  The Volkswagen web site
showcasing the New Beetle 1.8 T, turbonium.com, is featured on computer
terminals, granting students the opportunity to surf the site.
    "We see this program as an opportunity to connect the brand to a very
important consumer," said Heidi Korte, manager of Volkswagen Promotions.
"Many students are purchasing their first cars, and the Volkswagen Certified
Pre-Owned vehicle gives them just what they're looking for-affordability,
quality and the ever-important 'cool factor.'"
    Volkswagen Certified Pre-Owned vehicles are low in mileage and in
excellent condition.  To qualify as a Volkswagen Certified Pre-Owned vehicle,
each must pass a 112-point certification inspection administered by a
qualified Volkswagen technician.  Each car is backed by a two-year or
24,000 mile warranty, whichever comes first.
    Volkswagen partners, Trek and K2, will also be on-site to enhance the
mini-festival atmosphere.  Trek's mobile cycling unit, with 20 bikes, will
offer demo rides, and K2 will be on location with their demo van featuring K2
skates, skis and snowboards.
    The "Major Motion Picture Show" is scheduled to target colleges in the
following markets: Atlanta, Boston, Chicago, Dallas, Denver, Detroit,
Hartford, Los Angeles, Minneapolis, New York, Philadelphia, Phoenix,
Providence, San Francisco, Tallahassee, Toronto, and Washington, D.C. The tour
runs from late February through early May.
    Founded in 1955, Volkswagen of America, Inc., is headquartered in Auburn
Hills, Mich., and is a wholly owned subsidiary of Volkswagen AG.  It markets a
full line of Volkswagen vehicles through a network of over 700 dealers in the
United States and Canada.