VSI and DiamlerChrysler Renew Sponsorship of the 2000 Neon Drunk Driving Simulator

21 March 2000
VSI Holdings, Inc. Announces Sponsorship Renewal With DiamlerChrysler for the 2000 Neon Drunk Driving Simulator

    BLOOMFIELD HILLS, Mich., March 20 VSI Holdings (Amex: VIS)
today announced that its "edutainment" (educational entertainment) subsidiary,
Advanced Animations (AA), renewed its sponsorship commitment with
DaimlerChrysler for the 2000 Neon Drunk Driving Simulator Tour.  This is the
12th consecutive year the Drunk Driving Simulator program has been produced
and managed by AA's touring division Advanced Exhibits.
    The Neon Drunk Driving Simulator program interactively demonstrates the
dangers of drinking and driving to thousands of high school students
throughout the United States annually.  Engineered with AA's proprietary
computer-activated program, the 2000 Dodge/Plymouth Neon Simulator replicates
the slowed physical and mental responses of a drunk driver at various levels
of alcoholic consumption.  This year the tour will make approximately 400
appearances and will honor Mothers Against Drunk Driving and their 20th
anniversary.
    Since its inception, the program has appeared at more than 3,250 locations
where over 950,000 students have participated directly as either driver or
passenger, and a further three million have been event spectators.
DaimlerChrysler received the Corporate Leadership Award from the National
Commission Against Drunk Driving for the Neon Drunk Driving Simulator program
in 1999.
    "Significant progress has been made in reducing alcohol-related fatalities
among youth, but statistics show there is still an enormous need to keep
delivering the hands-on lifesaving message of the Drunk Driving Simulator.
Through the support of Advanced Exhibits, DiamlerChrysler is giving students
and communities nationwide, one of the most impactful experiences associated
with the dangers of drunk driving," commented Susan Cischke, DaimlerChrysler
Sr. Vice President for Regulatory Affairs and Passenger Car Operations.
    VSI Holdings' CEO Steve Toth Jr. added, "The 12-year success of the Neon
Drunk Driving Simulator program is a symbol of Advanced Exhibit's ability to
flawlessly combine the value of education and entertainment with technology to
create memorable, interactive learning experiences that meets our clients'
needs and raises public awareness."
    The Neon Drunk Driving Simulator technology and tour are a property of VSI
Holdings, Inc. and is managed and operated by Advanced Animations, Inc.'s
touring group, Advanced Exhibits -- a VSI Holdings' entertainment subsidiary.
Advanced Exhibits specializes in event marketing, traveling exhibitions and
other attractions to promote edutainment-based creations.  Famous projects
include The Plymouth Muppet Traffic Safety Show, the National Collegiate
Driving Championships, the Allstate Auto Safety Exhibition with crash test
dummies "Vince and Larry," the Missing Links Alive! museum exhibition and the
blockbuster, Grossology: The (Impolite) Science of the Human Body exhibition,
that recently debuted at Science World British Columbia as part of a five-year
North American tour.
    Advanced Animations, Inc. is an animatronic creator for museums, theme
parks, trade shows, retail establishments and casinos worldwide.  With more
than 20 years of expertise in design, engineering and manufacturing, the
company has produced characters for many nationally recognized projects
including Universal Studios' E.T., Snoopy and the Peanuts gang, Terminator 2's
T-70 Cyborgs and animatronics for the new Men in Black attraction; FAO
Schwarz's famous clock towers; along with major animated shows for Las Vegas
and Atlantic City casinos.  Information on Advanced Animations can be found at
http://www.advancedanimations.com

    About VSI Holdings, Inc.
    VSI Holdings, Inc. is a full-service provider of customer relationship
management services, Internet communications, education and training, and
edutainment/entertainment.  The company employs 1,200 people through its
networks and offers integrated marketing services using a wide range of
technology-driven alternatives.
    VSI Holdings' spectrum of services includes concept development through
implementation of Web-based offerings with seamless customer connect center/
e-commerce integration and back-end fulfillment, long-form cable programming,
interactive satellite-driven and Web-based training, integrated logistics and
distribution, direct marketing, and touring events.  Information about VSI
Holdings is available on their Web site at http://www.vsiholdings.com