F-150 Online Truck Enthusiast Web Site Celebrates Third Anniversary
4 April 2000
FOR IMMEDIATE RELEASE Contact: Steven Eppinger (404) 402-7117 F-150 ONLINE TRUCK ENTHUSIAST WEB SITE CELEBRATES THIRD ANNIVERSARY ATLANTA, GA April 4, 2000 -- F-150 Online (www.f150online.com), a web site for owners and enthusiasts of late model Ford trucks, is celebrating its third year on the Internet. "Three years is longevity on the Internet. F-150 Online has grown to become one of the friendliest and most informative vehicle enthusiast sites on the Internet," said Steven Eppinger, F-150 Online Founder and President. In contrast to F-150 Online's early days, the site is now advertiser and e-commerce supported and draws over two million page views from over one hundred fifty thousand unique visitors each month. According to Bob Masone, F-150 Brand Manager at Ford Motor Company, "The activity on the F-150 Online site is truly amazing, and a testament to the passion that F-150 owners have for their trucks. F-Series could not have become the best selling vehicle of all time and the best selling truck for the last 18 years without the army of owners [like those on F-150 Online] who love to know more about and talk about their truck." Much of the site's evolution has occurred as a result of visitor feedback. "F-150 Online truly is a community," commented Mr. Eppinger. "We have forged relationships both online and offline at rallies and gatherings, going so far as beginning the organization of a late model Ford truck club." Commented Raoul Oba, a frequent site visitor, "This site is a goldmine for an F-150 owner or for anyone considering purchasing one of these trucks. The information I've found on model choices, options and aftermarket items has saved me thousands of dollars and dozens of headaches." Begun as a hobby in 1996, F-150 Online has evolved into the portal for Ford truck owners. The site features message boards, the Digital Marketplace online store, surveys, news releases, how-to articles, product reviews, classified ads, vendor directories, live chat and an email discussion list. F-150 Online is also a proud member of SEMA, the Specialty Equipment Market Association For more information, visit F-150 Online at www.f150online.com or call 404-402-7117. F-150 Online is not affiliated with Ford Motor Company. ###
