Honda and Harley-Davidson/Buell join sponsors for Women & Motorcycling National Conference
26 April 2000
PICKERINGTON, Ohio -- The AMA Women & Motorcycling National Conference has gained a new corporate sponsor, Harley-Davidson/Buell, for the July 13-16 conference in Athens, Ohio. Signing on as a Platinum Sponsor, Harley-Davidson/Buell has pledged the highest level of support. Harley-Davidson's Marketing Director Tom Watson, says this conference is a reflection of the continued importance of women in motorcycling. "Harley-Davidson has been around since 1903," said Watson. "As evidenced by our archives, women have been a part of motorcycling since the beginning. And many women have broken records on Harley motorcycles. We're proud to acknowledge their achievements." Karen Davidson, creative director of general merchandise at the Harley-Davidson Motor Company, will be the keynote speaker during the Women & Motorcycling National Conference. She will discuss her role at the company and what it was like growing up in the motorcycle business. Harley-Davidson/Buell also will be offering a fleet of demo motorcycles for test rides, along with Yamaha, BMW, Kawasaki and Honda. The Women & Motorcycling National Conference is a four-day meeting of motorcycling enthusiasts, industry leaders, and experts in the wide-ranging issues related to women and motorcycling. Held at Ohio University in Athens, Ohio, the conference will see presentations on topics ranging from motorcycle mechanics, to travel tips and women's gear, along with insight from women racers and riders, plus women working in the motorcycle industry. Honda has also signed on as a Platinum Sponsor, the highest level of support. Honda's Roxanne Hoerning, manager of market information and technology, says she was inspired as a motorcyclist when she attended the first Women & Motorcycling National Conference in 1997. "I was surprised at the impact the first conference had and the passion of the participants," said Hoerning. "I wanted to make sure Honda had a good presence at the next one." Honda also will be offering a fleet of demo motorcycles for test rides, along with Yamaha, BMW, Kawasaki and Harley-Davidson/Buell. The Women & Motorcycling National Conference is a four-day meeting of motorcycling enthusiasts, industry leaders, and experts in the wide-ranging issues related to women and motorcycling. Held at Ohio University in Athens, Ohio, the conference will see presentations on topics ranging from motorcycle mechanics, to travel tips and women's gear, along with insight from women racers and riders, plus women working in the motorcycle industry. For more information on the conference, or to register, visit www.AMADirectlink.com and follow the link to the conference, or call (614) 856-1900.
