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Hey Kid We can Make Your Porsche 911 a STAR

25 May 2000

Four Summer Motion Pictures Will Feature Porsche 911 Sports Cars

German Rear-Engine Rides to Co-Star alongside Cruise, Bacon, Cage and Willis 
in Their Upcoming Big-Screen Blockbusters

    ATLANTA - Porsche's 2000 911 Carrera and Cabriolet sports cars make 
high-horsepower appearances in four of this summer's most anticipated movies: 
M:I 2 (Mission: Impossible 2), starring Tom Cruise; Hollow Man, starring 
Kevin Bacon; Gone in Sixty Seconds, starring Nicholas Cage, and The Kid, 
starring Bruce Willis.

    In Paramount Pictures' M:I 2, which debuts May 24, 2000, Cruise is Special
Agent Ethan Hunt.  Along with Luther Stickell (Ving Rhames) and Naya (Thadie
Newton), Hunt races across Australia and Spain on an impossible mission to re-
capture and destroy a deadly virus before it falls into the wrong hands.  In
one of the movie's numerous action scenes, Ethan -- behind the wheel of a
Porsche 911 Cabriolet -- daringly tangles with Naya, who is driving an Audi TT
Roadster.

    Porsche Cars North America (PCNA) uses film placement as a means of
establishing and maintaining recognition for the Porsche brand.  Porsche's
film placement efforts have been ongoing for more than 25 years.

    "Our work with M:I 2 gives Porsche a chance to showcase the engineering
that goes into each Porsche and the resulting performance," said Howard Buck,
president of Studio Services Inc., a Van Nuys, Calif.-based company that works
with television and motion picture producers to showcase Porsche cars on
television and in movies. "However, we are always careful to place Porsches in
films or television shows where the characters driving the cars reflect the
values of Porsche and its customers."

    Porsche customers tend to have an independent spirit.  They are leaders,
not followers.  They are doers, not the kind of people who sit on the
sidelines.

    Director Paul Verhoeven, known for his films Basic Instinct, RoboCop,
Total Recall, and Starship Troopers, also cast a silver Porsche 911 Cabriolet
Tiptronic(R) S in his latest film, Hollow Man.

    In the new suspense thriller from Columbia Pictures, Kevin Bacon plays
Sebastian Caine, the leader of a group of young scientists who unlock the
secret of invisibility.  Ignoring the risks, Caine opts to test the dangerous
procedure on himself, only to discover his fellow scientists, played by
Elisabeth Shue and Josh Brolin, are unable to reverse the effect.  As they
work frantically to devise an antidote, Caine becomes intoxicated with his
corrupting new power and comes to believe his colleagues are a threat to his
very existence.  During the film's pre-production in 1998, Verhoeven and
screenwriter Andrew W. Marlowe agreed that Caine should drive a Porsche.
Hollow Man is scheduled for release on July 28, 2000.

    In Gone in Sixty Seconds, a new release from Touchstone Pictures/Jerry
Bruckheimer Films that is due in theaters on June 9, 2000, a silver Porsche
911 Carrera is among many desirable cars featured in the movie.  Nicholas Cage
stars as Randall "Memphis" Raines, a car thief of legendary proportion.  For
years, Memphis eluded the law while boosting every make and model imaginable.
When the heat became too intense, he abandoned his life of crime.  His kid
brother tries to follow in his footsteps and becomes dangerously embroiled in
a high-stakes caper, which forces Memphis to return to his old ways to save
his brother's life.

    Finally, Bruce Willis stars in a Walt Disney picture: Disney's The Kid, a
summer comedy scheduled to be in theaters July 7, 2000.  Willis stars as Russ
Duritz, a high-powered, successful 'image consultant' whose life is suddenly
turned upside down when he drives his 2000 Porsche 911 Cabriolet into a tunnel
and exits the other side having gone back in time and driving a 1958 Porsche
356 Speedster.

    He meets Rusty (Spencer Breslin), himself as an 8-year-old child.  Rusty
is a sweet, but slightly geeky, pudgy little kid who is not at all happy with
who he turns out to be -- a 40-year-old 'loser' without a wife or a dog.
Ironically, the kid helps Russ learn about himself and remember his dreams as
a kid, in order to become the grown up he wants to be.

    Studio Services Inc. also has placed Porsches on the small screen in CBS's
one-hour drama Family Law, as well as Martial Law, a comedic action drama.

    PCNA, based in Atlanta, Ga., is the exclusive importer of Porsche cars for
the United States.  A wholly owned subsidiary of Dr. Ing. h.c.F. Porsche AG,
PCNA employs approximately 220 people who provide Porsche vehicles, parts,
marketing and training for its 205 dealers in North America.  They, in turn,
provide Porsche owners with best-in-class service.