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Porsche Reveals Name for Upcoming Sport Utility Vehicle

9 June 2000

Porsche Reveals Name for Upcoming Sport Utility Vehicle

    ATLANTA - Porsche Cars North America Inc., the exclusive importer of Porsche
cars and parts for the United States and Canada, today announced the name of 
Porsche's upcoming sport utility vehicle -- Cayenne.

    The name cayenne is understood worldwide as synonymous for spiciness,
adventure and joie de vivre.  These attributes perfectly describe the
characteristics of the upcoming off-road sport utility vehicle, which will be
the third model range in the company's offerings after the 911 Carrera(R) and
Boxster(R).

    Cayenne is associated with particularly spirited qualities.  As was the
case with the name Carrera, which is the Spanish word for race, Porsche has
chosen to name its sport utility vehicle after a living term, which is
immediately understood in almost every language.

    Dr. Wendelin Wiedeking, Chairman of the Board of Management for Dr. Ing.
h.c. F. Porsche AG explained:  "With Carrera, Turbo, Targa(R) and Boxster, we
have given our sports cars names which are now not only associated inseparably
with the Porsche brand name, but also make a decisive contribution to the
strong image and success of these products.  So the name of our new sport
utility vehicle must be of substance and must reflect the Porsche product
philosophy -- in this case, not only on the road but also off-road.  We are
convinced that the combination of Porsche and Cayenne as a model designation
radiates true strength, dynamism, fascination and emotion and will continue
the great tradition of legendary names."

    The Porsche Cayenne is being produced in a new factory in Leipzig, Germany
and will be launched in 2002.  Annual sales will be over 25,000 units
worldwide.

    PCNA, based in Atlanta, Ga., is the exclusive importer of Porsche cars for
the United States.  A wholly owned subsidiary of Dr. Ing. h. c. F. Porsche AG,
PCNA employs some 220 people who provide Porsche vehicles, parts, marketing
and training for its 205 dealers in North America.  They, in turn, provide
Porsche owners with best-in-class service.