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QuickTake Survey Finds July 4th Driving Plans Change Due to Gas Prices

27 June 2000

QuickTake Survey Finds Fourth of July Driving Plans Change for Nearly A Third Due to High Gas Prices

    WILTON, Conn. - Nearly a third (30 percent) of those who planned to take a 
trip over the Fourth of July weekend using their car have changed their plans 
because of increasing gasoline prices, according to a QuickTake.com opinion 
survey of 500 Internet users.

    Of those who have changed their driving plans, 17 percent have altered
their plans to include less driving, seven percent have switched to a vehicle
that uses less gasoline and six percent have canceled their travel plans.

    More than 10 percent of consumers indicated they had reduced their driving
when the cost of gasoline reached $1.60.  Nearly 40 percent are reducing their
driving as the price approaches $2.00.

    Regardless of the reasons for the gasoline price increases, two-thirds
(66 percent) feel they are not at all justified.

    "The gasoline prices are also changing consumers' vehicle purchase plans,"
said Mark Hardy, general manager of QuickTake.  "Nearly half (49 percent) of
respondents say the increasing gasoline prices have made them think about or
actively seek a more fuel-efficient vehicle to replace the one they drive most
often."

    About The Survey

    The QuickTake(SM) survey is directional in nature and reflects the Digital
Opinions(TM) of only those Internet users who have chosen to participate.  The
results are not scientific and cannot be assumed to represent the opinions of
Internet users in general, nor the public as a whole.  A total of 500 Internet
users responded to this survey.

    About QuickTake.com(SM)

    QuickTake.com(SM) is the industry's most versatile method for measuring
Digital Opinions(TM).  By providing access to over 60 percent of the Internet,
the QuickTake survey tool is a fast and cost-effective way for decision makers
to get directional feedback from different target groups to ideas, products,
and public issues. In addition, QuickTake custom applications help companies
dialogue with employees, customers and strategic business partners in order to
get feedback on important questions. QuickTake.com is a division of Greenfield
Online, Inc., a fully Internet-enabled, full-service marketing research
provider. The company's core business is to conduct custom consumer and
business-to-business studies that are faster, better and richer than
traditional marketing research.