IADMA TEAMS WITH BOULDER BLIMP COMPANY FOR CUSTOM INFLATABLES
30 June 2000
DENVER - The Internet Auto Dealers Marketing Association, through its new exclusive partnership with Boulder Blimp Company, will offer its national network of more than 2,300 auto dealers discounts on custom-designed giant advertising inflatables. As the IADMA's newest Member Service Provider, Boulder Blimp Company can create high-impact cold air inflatables to assist member-dealers with seasonal or other promotional efforts. Members simply need to provide their respective e-mailed logos, photographs, hand sketches, product replicas or even just a verbal description. Using state-of-the-art technology, Boulder Blimp Company designers are able to custom-build product replicas, mascots, cartoon figures or balloons for dealers' advertising and promotional efforts. These inflatables can range in size from six feet to more than 40 feet. An account executive works individually with clients to ensure the product matches with their vision and promotional needs. "IADMA members can receive discounts on each custom inflatable that is ordered through Boulder Blimp Company," said Rod Couts, executive director of the IADMA. "The company also provides a complete turnkey program where it handles the inflatables, ships them to events, installs, manages, cleans and repairs them when necessary. It's an effective approach to doing business." For more than 20 years, Boulder Blimp Company has worked with many of the Fortune 1000 companies to ensure clients' success in their marketing programs. By using advanced computer models, computer operated cutting tables, environmentally friendly paint, lightweight fabrics, digitally output artwork and specially designed blowers, Boulder Blimp Company always has been at the forefront of industry advancement. In addition to providing high-impact inflatables, The Boulder Blimp Company also provides a full line of helium products, banners and a turnkey program that can be tailored to meet all client needs. Its turnkey program has been especially successful in that it enables the client to obtain the maximum use of their inflatables. About the IADMA The Internet Auto Dealers Marketing Association (IADMA), based in Greenwood Village, Colo., is a dealer-controlled alliance formed to give its member dealers the opportunity to truly compete in the fast-growing Internet automobile sales and marketing arena. The IADMA offers its members advanced technology and broad market reach to reclaim valuable Internet customers lost to non-dealer organizations.