Daewoo Ranks Fourth in J.D. Power Customer Service Index Study
14 July 2000
Daewoo Ranks Fourth Out of Thirty-Eight Brands in J.D. Power 2000 Customer Service Index StudyCOMPTON, Calif. - It was reported yesterday that Daewoo Motor America, Inc. ranked fourth in the just released J.D. Power 2000 Customer Service Index reports (number two among non-luxury brands). Daewoo is the first Korean manufacturer to achieve a ranking this high since J.D. Power began tracking automobile owner Satisfaction. Even more remarkable is to do it after less than two full years of retail sales operations. "Daewoo's fourth place ranking ahead of prominent luxury makes such as Cadillac, Infiniti, Jaguar, Lincoln and Mercedes-Benz is very gratifying, and a testimonial to our products, dealers and employees," stated D. J. Lee, President of Daewoo Motor America. Daewoo Motor America, Inc.'s management philosophy and its fundamental sales, parts and service marketing strategies are driven by customer satisfaction priorities, which was a primary consideration in selecting and training a U.S. dealer network committed to customer satisfaction. The Italian styling and German engineering heritage of the Daewoo products results in an exceptionally attractive line of high quality, durable vehicles, further enhanced by a 36-month customer maintenance program and after-the-sale follow up which is unique in the industry. The high quality of the vehicles is a strong factor in Daewoo's exceptional customer satisfaction and appeal, as well as contributing to one of the highest levels of resale value retention in the industry. Our Customer Maintenance Program provides the dealer with multiple opportunities to build a relationship with the customer in an environment where the customer need not be concerned about vehicle maintenance and service costs. Gary Connelly, senior vice president of sales and marketing of Daewoo Motor America, Inc. stated, "That we are very appreciative for the dedication and commitment for our dealers and their employees for the outstanding support given to achieve Daewoo customer oriented marketing strategies. The J.D. Power 2000 Customer Service Index results are a positive indication that Daewoo is committed to their customers." As the "Fastest Growing Car Company in America," Daewoo remains on track to achieve our goal 100,000 U.S. vehicle sales. Daewoo Motor America, Inc. is based in Compton, CA, and is the U.S. subsidiary of Daewoo Motor headquartered in Seoul, Korea. Daewoo Motor operates 18 manufacturing facilities in 14 countries and has sales operations in more that 180 countries. Daewoo Motor America currently sells the subcompact Lanos, the compact Nubira and the mid-size luxury sedan Leganza through an expanding network of retail operation nationwide, now totaling over 425 locations.