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The Auto Channel Scores Highest Ranking Ever

25 July 2000

The Auto Channel Hits #4 in Overall Popularity
& Captures #1 Auto News Website Position...again

Results Continue to Confirm TACH's Vision and Format

    Auto Central - THE AUTO CHANNEL is pleased to announce that it has achieved
its highest ranking ever in the 100 HOT Popularity Guide for the Top Automotive
Websites in the world.  For the week of July 21, 2000, TACH was named the
fourth most popular auto related website, falling just behind Carpoint.com,
Cars.com, and an aggregation of all Toyota Internet entities.  TACH had
previously reached as high as #5 in the 100 Hot weekly guide.  The #4 position
places THE AUTO CHANNEL ahead of such well-known automotive names as Edmund's,
Car & Driver, AutoWeb, Auto-By-Tel, Motor Trend, IntelliChoice, and
virtually every other auto manufacturer website.

    The complete list, with research and methodology information, can be found
at http://www.100hot.com/directory/lifestyles/auto.html.

    Additionally, THE AUTO CHANNEL was again ranked as the Internet's most
popular and heavily visited automotive news website for the month of June, 2000,
by Top9.com.  This is the third time since December that TACH has attained the
number one position on the Top9 list.  When not at the top of the list, THE AUTO
CHANNEL has typically finished in second place.  As #1, TACH out performed
CarandDriver.com, Auto.com, MotorTrend.com, PopularMechanics.com, RoadandTrack.com,
AutoWeek.com, and AutomobileMag.com.

    Top9.com's current and archived lists can be found at
http://www.top9.com/automotive/auto_news.html.  Top 9's popularity directories
are compiled and based upon information received  by PC Data Online, one of the
leading statistical and research firms.  For additional details, visit PC Data
Online at http://www.pcdataonline.com.

    According to Bob Gordon, THE AUTO CHANNEL's president and CEO, "These
rankings and accolades continue to confirm the audience's overwhelming
acceptance of our integrated content philosophy, presentation format, and
Internet vision.  Without losing millions of dollars per year, we've been able
to attain and maintain our position as the Internet's best automotive
information and entertainment resource.  To be rated along with, or higher
than the great brand names in the auto industry is not only incredibly exciting,
but it is a testament to the terrific work done by all the members of our
organization."

        The entire TACH Internetwork can be accessed at http://www.theautochannel.com.
Other more direct points of entry to some of THE AUTO CHANNEL's specific
sections are:

    New Car Information - http://www.newcarbuyersguide.com
    Used Car Price Guide - http://www.usedcarbuyersguide.com
    Streaming Media Library - http://www.theautochannel.com/media/
    New Car Showroom - http://www.theautochannel.com/vehicles/new/showroom/index.html?VEHICLES
    4 Car Compar-a-graph - http://www.theautochannel.com/db/comparagraph.html?DB
    Auto Aftermarket - http://www.aftermarketbusiness.com
    Off Road - http://www.outdoorwire.com

In total, THE AUTO CHANNEL offers:

·       Over 300,000 pages of Information
·       16 Searchable Databases & Price Guides
·       2,500 New Vehicle Reviews - text, video & audio
·       4,000 Streaming Video Programs
·       6,000 Streaming Audio Programs
·       Nearly 50,000 Archived News Stories
·       Live Internet TV & Radio Broadcasts


        THE AUTO CHANNEL and TACH are trademarks of The Auto Channel, Inc.,
all rights reserved.