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Want A Free Car?

15 August 2000

FreeCar Media is Giving Away Vehicles to Targeted Consumers

    LOS ANGELES - FreeCar Media, creator of the newest form of out-of-home 
advertising, is redefining the meaning of FREE by giving away cars wrapped in 
logos and branding messages to eligible drivers nationwide.  Hard to believe?  
Drivers can simply go to http://www.FreeCar.com and register, answer a number 
of lifestyle-related questions and they could be tossed the keys to a brand new 
SUV or other vehicle for two years, maintenance-free.  Their only car expenses 
are gas and insurance, according to Lawrence Butler, chairman and cofounder of 
FreeCar Media.

    "We know it seems too good to be true for drivers, but it actually makes a
lot of sense for advertisers.  FreeCar Media is giving away cars because
advertisers are looking for better places to promote their products and brand.
For example, you can get connected to the Internet for free because of
sponsored advertising," said Butler.  "We have taken sponsorship a step
further.

    What better place to advertise than on cars driven by people that
advertisers select based on driving patterns and lifestyle?  Advertisers drive
home their message to their customers and drivers get a new vehicle.  It's a
win-win proposition."

    Interested drivers who fill out an online questionnaire at http://www.FreeCar.com
are selected by FreeCar advertisers based on their lifestyle and where they
drive.  For example, Gatorade might select avid-runners who frequent popular
running spots; Charles Schwab, a young executive climbing the corporate ladder
to success; and Disney, a family with three children ages five to nine.  The
more details a candidate offers, the more easily a match can be made.

    At the end of two years, the vehicle will be unwrapped and FreeCar will
offer its driver the opportunity to purchase or lease their vehicle on very
favorable terms.

    In addition to giving cars away, FreeCar Media also selects drivers who
own their vehicle and pays them up to $400 per month to wrap their car with
branding messages and logos for a specified time period.  Each driver must
have a good DMV driving record and maintain acceptable insurance coverage.

    Based in Los Angeles, FreeCar Media's wrapped vehicles are the newest
innovation in alternative out-of-home advertising, providing advertisers an
interactive and visual marketing tool with which to reach their audiences.
The company offers advertisers the opportunity to wrap their name and logo
around a vehicle model of their choice, driven by a driver of their choice.
From dot coms and retail chains to major oil companies and brokerage houses,
FreeCar has a vehicle and driver to match each advertiser's reach and target
audience.  Existing advertisers include Jamba Juice, Andersen Consulting,
More-For-Less and Mobile Engines.