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News By Topic: Mac Gordon

Mac Gordon's LA Auto Show Highlights

Mac Gordon's LA Auto Show Highlights

from Mac Gordon LOS ANGELES, CA November 18, 2013; A surprising bevy of technical firsts have been debuted at the LA show in the downtown Convention Center. To wit: Acura has unveiled the RCX premium sedan. It includes jewel eyed LED headlights , all-wheel steering and a suggested list price of a record $54,450. Cadill ... Continue reading

What's Up Mac? Lease-Led August 2013 US Auto Sales Jump 17% - Oh By The Way Happy 86th Birthday Mac!

What's Up Mac? Lease-Led August 2013 US Auto Sales Jump 17% - Oh By The Way Happy 86th Birthday Mac!

By Mac Gordon Woodland Hills, CA The surge in U.S. new-car sales last month brought on the highest month in 6 years, delighting auto makers no end and setting the stage for near record results in September and the 4th quarter. August sales jumped to 1½ million and the SAAR to 16.9 million! What’s more, late sum ... Continue reading

Auto Makers Buoyed by TC Seminars Cheer Suppliers, Big 3

Auto Makers Buoyed by TC Seminars Cheer Suppliers, Big 3

from Mac Gordon 08-08-2013 TRAVERSE CITY, MI-Global and Detroit-based automakers and suppliers wrapped up the annual Traverse City CAR Seminars August 8 on a high note, portending a new model year that will see growth in new models and improved quality as universal themes. The Center for Auto Research meetings gave aut ... Continue reading

2014 Chevrolet Cruze Diesel High MPG Topic For C.A.R. Management Seminars

2014 Chevrolet Cruze Diesel High MPG Topic For C.A.R. Management Seminars

2014 Chevrolet Cruze Diesel High MPG , Front-wheel-drive five-passenger compact sedan Base price: $24,885 Price as tested: $25,590 (excluding destination charge) Safety equipment: Antilock brakes; stability control; curtain air bags; driver and front and rear seat side air bags; front knee air bags; power locks, window ... Continue reading

Lexus Unveils New Flagship

Lexus Unveils New Flagship

from Mac Gordon 07-01-2013 When Toyota's luxury sedan, the Lexus ES400, stormed the heights in 1990, no automaker or analyst in their right minds believed another rear-drive sedan-albeit one with basic rear-wheel-drive-would establish an upscale brand whose option package would list the successor Lexus in 2014 for an u ... Continue reading

Auto Alphabet Since 1880s from Mac Gordon

Auto Alphabet Since 1880s from Mac Gordon

EDITOR'S NOTE : Introducing a new auto writer's newsletter feature: from a “Roll Call” of cars and trucks since the 20th century's birth of the auto age-in which more than 3,000 separate makes have been produced. What's timely now is the paucity of Electric-titled cars, steam-named cars, Motor Buggys (to be s ... Continue reading

GM Catches Flack at Annual Meeting

GM Catches Flack at Annual Meeting

From Mac Gordon June 8, 2013 DETROIT- GM's annual meeting this year was no cheering orgy. To the surprise of most attendees, GM Chairman and CEO Dan Akerson was treated to a confessional of the No. 1 automaker's marketing and financial problems. The out-of-sorts Akerson admitted GM was still struggling to boost its mar ... Continue reading

New Rival: Russia! Russian Car Industry on a Surge

New Rival: Russia! Russian Car Industry on a Surge

From Mac Gordon 05-24-2013 St. Petersburg, Russia-Long a non-player in the global auto industry, the Russian car industry is harnessing its global partners to become a major producer of cars for the domestic market. With the opening of the seventh Russian assembly plant owned by a foreign automaker, Russia has boosted ... Continue reading

High-Country Accessories for 2014 Chevrolet Silverado Model

High-Country Accessories for 2014 Chevrolet Silverado Model

From Mac Gordon 05-18-2013 DETROIT - GM tips its truck hand, unleashing 2014 model pickups ASAR (as soon as ready). Are 2013 brands backfiring? Without delays until the 2014 show season unfolds in November, GM and GMAC are rolling out three firsts in the pickup market. Intent on pressing its lead over competitors in th ... Continue reading

Are "Rules of the Game" Facing Pressure for Major Changes?

Are "Rules of the Game" Facing Pressure for Major Changes?

From Mac Gordon 05-01-2013 As one reflects on the future of the auto industry while recuperating in a Detroit area convalescent home on May Day, it's easy to let a mind wander across a map of big-ticket players in the decades behind. On a background note, who would have dreamed in 2003 that such mainstays and legends a ... Continue reading

Hey Mac What's Up? - Audi Makes Run for Luxury Car Lead

Hey Mac What's Up? - Audi Makes Run for Luxury Car Lead

By Mac Gordon Editor-at-large The Auto Channel The battle for luxury car sales supremacy has reached a point of no return. The main contenders-Audi and BMW-have overtaken Mercedes-Benz in an unprecedented contest taking on global proportions in the struggle for affluent “trendy” buyers not only in the U.S. bu ... Continue reading

Hey Mac What's Up? - Customer and Dealer Loyalty be damned! A sob for Saab

Hey Mac What's Up? - Customer and Dealer Loyalty be damned! A sob for Saab

By Mac Gordon Editor-at-large The Auto Channel Detroit March 16, 2013; Of the 17,760 U.S. dealerships, the Detroit-3 automakers counted 10,011 as of January 1.Only 2 domestic-brand dealers for every 3 foreign-brand stores are a far cry from the halcyon days before the 'shakeout' years preceding the Chrysler and GM bank ... Continue reading

Stair-stepping By Car Makers - An Overdone Ploy

Stair-stepping By Car Makers - An Overdone Ploy

By Mac Gordon Editor-at-large The Auto Channel A pricing practice that needs to be re-examined is 'stair-stepping,” and its being applied by automakers ad nauseam on new models in factory-suggested lists and in context with bonus contests and intensive programs. 'Stair-stepping' hasn't made it yet to the unabridge ... Continue reading

Hey Mac What's Up? - All's Well That Ends Well

Hey Mac What's Up? - All's Well That Ends Well

A Roundup of Geneva Auto Show Press Days News By Mac Gordon Editor-At-Large Geneva and Detroit March 7, 2013; All's well that end's well certainly proved the case at the Geneva show, where headlines stole the spotlight over the final weekend with surprises from star players Toyota, China and GM. Amid downbeat comments ... Continue reading

Hey Mac What's Up? - Bars and Curves Mixed in Defining Alfa's New Logo

Hey Mac What's Up? - Bars and Curves Mixed in Defining Alfa's New Logo

By Mac Gordon Editor at large The Auto Channel MILAN, ITALY March 3, 2013; Designers and painters have submitted mixed logos for Fiat's luxury Alfa Romeo brand as it nears entry to the North American market. Bars, circles and loops all face stylists and engineers mulling over entries in the unofficial survey of a pictu ... Continue reading

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