Kia Presentation At The APA in Detroit Had Soul (and Other Models)

Detroit MI, September 5, 2012; The AIADA newsletter reported that the Detroit News said that South Korean automaker Kia is targeted to finish 2012 with a 4 percent U.S. market share, its highest ever, during a pess presentation to the APA in a meeting held at the DAC.( Full Steam Ahead for Kia Growth Plan)

Kia Executives used a slick, well-produced presentation that illustrated just how high Kia vehicle sales is skyrocketing, particularly during the past two years, when it has set sales records for 24 consecutive months. Michael Sprague, executive vice president of marketing and communication. said a 4 percent

Kia share of the U.S. market will top last year's 3.8 percent share. That finish will continue Kia's string of 17 consecutive years of growth in U.S. market share. Kia is planning to introduce seven new or refreshed models in 2013 and executives said it will show off a redesigned Forte compact car and an updated Sorento midsize crossover at this fall's Los Angeles Auto Show. "We are going to have a very, very busy auto show circuit," said Tom Loveless, executive vice president of sales for Kia Motors America. Kia, which has relaunched the Soul every year since its 2009 debut, is doing so again this year to capitalize on its growing popularity.